| Search Engine Optimisation |

| SEO |

Search Engine Optimisation (SEO) is regarded by many web marketeers as the Holy Grail of internet selling. Get your site onto the first page of Google, sit back and get rich, seems to be the message from many SEO practitioners.

The truth is that getting your site to the top of the search engine rankings is only one part of the job. Keeping the site there and then converting visitors into customers are far more important if you intend to survive and sell online.

It should be obvious that any SEO specialist working for many different clients can't guarantee them all top spot on the first page of Google results, but the point is often overlooked.

| The BEDA Approach |

We prefer a more holistic approach. Experience has shown us that the best results are gained by providing visitors with a good looking, easy to use, high value site which will encourage repeat visits, foster trust and confidence and above all, provide as much information and support as they require to make confident purchasing decisions.

| No guarantees |

Our sites are fully optimised on completion, registered with all relevant search engines and fully compliant with all legislation standards and SEO requirements.

We don't guarantee search engine positionings as these are normally dependent on a number of complex factors as varied as competition levels and changes in search engine policies.

| Our guarantee |

What we do guarantee is that you will get the benefit of our experience to enable you to make an accurate and realistic assessment of what levels of success you can achieve with your budget.

If we think, for instance, that your budget would be better spent on online advertising than manipulating search engine results, we'll tell you.

we can provide you with a full analysis of the site, acompanied by costed proposals and assessments of effectiveness, all free of charge. You can choose to take up a regular maintenance programme or include elements of SEO at regular update intervals.

| Site updating |

Keeping your site topical and up to date is essential if it is to add genuine value to your business and the best way to ensure long term search engine success. This can be achieved via customer-friendly content management tools built in at the time of development or direct intervention by BEDA. Regular maintenance programmes can be tailored to fit.